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2018.03.28 COTTON USA・陈闻 & Adriano Goldschmied

2018-03-16 13:12:21   分享到:0

棉花创新 ・ 牛仔之约
COTTON USA 携手陈闻和Adriano Goldschmied
举办2018/2019 秋冬系列牛仔时尚发布会

     2018年3月28日,美国国际棉花协会(CCI)携手东西方两位牛仔设计大师陈闻和Adriano Goldschmied,在中国国际时装周期间于北京饭店金色大厅举办2018/2019秋冬系列牛仔时尚发布会。
    这场牛仔时尚发布会是国际和国内领军企业和东西方两位设计大师的“牛仔之约”。发布会上的服装采用COTTON USA的认证企业恒亮纺织有限公司的针织牛仔面料和「广东前进牛仔布有限公司」的梭织牛仔面料,结合 SolucellAir™ 专利创新技术,同时在面料和成衣设计中融入中国的传统苗绣艺术。发布会通过《生活遇见艺术》、《东方遇见西方》、《科技遇见时尚》三个系列,诠释出牛仔时尚的激情与灵感。
    陈闻先生作为此次发布会的主创设计师,将中国传统苗绣和自己的油画艺术的美感融入牛仔服装设计中,富于激情的笔触和色彩为牛仔服饰注入新的时尚活力。他说到:“我非常感谢COTTON USA为两位中外设计师和美棉认证企业提供合作平台,这不仅促进上游企业和中外设计师之间的紧密合作,而且也通过设计师的创意,将牛仔时尚与科技创新的理念完美的表达出来。”
    Adriano Goldschmied 提到:“这是我第一次参加中国国际时装周,而且我非常荣幸能和陈闻大师一起合作,通过东西方不同的设计理念和艺术表现手法,使传统的牛仔服饰变得更加时尚,而且因为面料采用创新技术,同时具有功能特性。COTTON USA 为行业提供了一个非常有效的合作和交流平台,也使我认识了他们在中国认证企业。”
    美国国际棉花协会中国及东亚区总监毛凯琳女士表示:“ 陈闻和Adriano Goldschmied 是目前国内外牛仔行业内享负盛名的设计大师,我们很荣幸能有机会和两位大师在中国国际时装周上合作推出这场牛仔时尚发布会。在COTTON USA,我们致力于为整个供应链提供交流机会、持续教育以及最新的研究和技术创新,而且我们也非常感激COTTON USA的认证企业恒亮纺织有限公司「广东前进牛仔布有限公司,以及我们的技术合作伙伴Solucell为这场发布会提供的创新和功能兼备的美国棉花面料
    “我们非常荣幸和两位中外知名的牛仔设计大师合作。”广东前进牛仔布有限公司董事总经理王宗文女士在新闻发布会上说道,“作为COTTON USA 多年的认证企业,我们很多产品使用美棉纤维,通过与两位设计师的合作, 可以使业界和消费者清楚了解到优质面料和设计为他们带来的时尚。”
    恒亮纺织有限公司洪亮董事长表示:“我们有着相似的企业价值观,而且很骄傲从今年起成为COTTON USA 的认证企业,由此展开我们的紧密合作。现在的消费者非常注重‘品质和时尚’的内涵,两位时尚设计大师则对合作各方的产品的内涵作出了最佳演绎。”
    BYR International 的副总裁Lorenzo Rescali 先生在新闻发布会上分享到:“我们一直密切和COTTON USA 合作,市场和消费者对健康和环境的关注日益提升,我们也为行业提供专利技术,令深受消费者喜爱的天然棉纤维,在没有化学物质添加的前提下更加具有功能性。”
    本次时装发布通过来自东西方牛仔设计大师的创造力,把中国民族传统文化融入国际时尚,将东西方的传统文化融为一体,完美地体现了当棉花创新遇见牛仔时尚,当东西方文化相遇和碰撞后激发出的时尚新亮点,是国际、国内领军企业和东西方设计师之间的 “牛仔之约”。

设计师:陈闻&Adriano Goldschmied 

COTTON USA TEAMS UP WITH CHEN WEN AND ADRIANO GOLDSCHMIED
TO LAUNCH 2018/19 AUTUMN/WINTER DENIM FASHION COLLECTION
March 28th, 2018, Beijing, China.
Cotton Council International (CCI) teams up with two Chinese and Western denim design masters, namely Chen Wen and Adriano Goldschmied to launch the 2018/19 Autumn/Winter Denim Fashion Collection during China International Fashion Week at The Beijing Hotel.
This denim fashion show creates a unique kaleidoscope of expression in fabric and denim design by combining today’s fashion trends with U.S. cotton-rich knitted fabric and woven denim fabrics from Heng Liang and Advance Denim - two leading denim fabric manufacturers in China - with the technological innovation of SolucellAir™ and traditional Chinese Miao embroidery. Through “Life Meets Art”, “East Meets West” and “Technology Meets Fashion”, the collection interprets passion and inspiration and showcases new highlights of denim garments integrating Chinese and Western elements.
As a chief designer of the collection, Mr. Chen Wen integrates the beauty of his paintings and traditional Miao embroidery into denim design, and his passionate strokes and colors infuse a new vitality into the garments. “I feel deeply indebted to COTTON USA, who has generously provided this platform for the two designers to work together with COTTON USA’s licensees,” said Mr. Chen Wen, “This platform will not only promote close collaboration between upstream manufacturers with fashion designers, but also showcase denim fashion that combines art, technology and innovation through the creativity of designers.”
“I have great appreciation for everything that COTTON USA has done to make this runway show successful,” said Mr. Adriano Goldschmied. “This is my first time attending China International Fashion Week and I am honored to work with Mr. Chen Wen in this runway show to make traditional denim more fashionable and functional by adopting technological innovation and eastern and western design concepts.”
“We feel privileged to have this opportunity to work with Chen Wen and Adriano Goldschmied, both esteemed fashion design masters in the denim industry and fashion world,” said Ms. Karin Malmstrom, Director, China and Northeast Asia, CCI, speaking at the event. “This denim fashion show represents a grand gathering of fashion creativity and technological innovation promoting quality and sustainable U.S. cotton fiber. At COTTON USA, we’re dedicated to providing the entire supply chain with networking opportunities,ongoing education, and the latest research and technological innovations. We appreciate very much the great support from our licensees Advance Denim, Heng Liang and technology partner Solucell to make this event possible.”
“We feel honored to have this opportunity to work with the two denim design masters,”shared Amy Wang, Board Director and General Manager of Advance Denim. “Being a COTTON USA’s licensee for over a decade, we are using U.S. cotton in most of our product lines. The collection showcases new highlights of high quality U.S. cotton fabrics integrating the designers’ creativity.”
“They share our corporate values, and we are very proud to be licensed by COTTON USA and begin our partnership this year,” mentioned Mr. Hong Liang, Chairman of Heng Liang Textile. “We are glad to see that many consumers have shown a growing interest in “quality and fashion”, and the two design masters make the best interpretation of these two elements.”
“We have been working very closely with COTTON USA over the years,” introduced Mr.Lorenzo Rescali, Vice President of BYR International at the event. “With a growing heathy and environmental consciousness, we are providing the textile industry solutions to enhance cotton functions without added chemicals, offering genuine natural and smart performance.”
With the creativity of Chinese and Western denim design masters, the 2018/19 Autumn/Winter Denim Fashion Collection will incorporate traditional Chinese culture into international fashion, integrating Eastern and Western cultures for the enjoyment of a grand gathering of guests and international audiences.

 

 
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